The DUO trademark from Japan is widely recognised among anglers worldwide for its high-quality and innovative hard baits. Founded in 1995, the company has emerged as one of the leading manufacturers of artificial lures globally. In recent years, DUO has introduced a plethora of exceptional baits, many of which have achieved great success in the global fishing market.

A distinguishing feature that sets DUO apart is their original design. Rather than imitating popular shapes, the company creates unique lures with distinct linework and shapes. All lures are hand-designed and manufactured in Japan, adhering to rigorous quality control standards.

DUO maintains a constant commitment to expanding its product range. Presently, the DUO catalogue boasts nearly a thousand model-to-colour combinations, ensuring that anglers have a wide selection to choose from.

AnglerMania is the biggest distributor of DUO lures in Southern Europe

Japanese quality
Japanese products are known for their quality and attention to detail. Made in Japan, DUO lures continue centuries of tradition in Japanese excellence and precision.
Applied innovation
DUO leads the way in the field of behavioural studies concerning marine wildlife, using these insights to inform the research and development of their lures.
Rigorous quality control
Unifying the processes under one roof, with minimum outsourcing, DUO offers products of exquisite quality with rigorous checks at all stages of manufacturing.
Authorised distributor
AnglerMania proudly serves as an authorised and one of the largest distributors of DUO products in Europe, sourced directly from the manufacturer.

Chief Designer

Each DUO lure is based on a hand-carved original by CEO and Chief Designer, Masahiro Adachi, one of the world’s best lure designers. Adachi's designs made their debut in the early 1990s, stunning the world of lure enthusiasts with his innovative engineering and deep understanding of fish and their biology. Adachi's lures are made by blending his research, lure design, and knowledge of fish feeding habits to create truly world-class lures.

How are duo lures designed?

Step 1
Hand-carving a master sample
DUO’s CEO and Chief Designer, Masahiro Adachi, creates new lure models himself. The hand-carving process allows him to build strength and a natural centre of gravity into the design.
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Step 2
Precision carving an electrode
Based on the hand-carved model, a pure copper electrode is eventually made, contoured to the exact profile of the original with extremely high precision.
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Step 3
Creating the inverted profile for production
The electrode is precision scanned to 1/1000 3D tolerances, way above industry standards. An inverted body profile is then produced. Final brushing and softening of the surface is done by hand.
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Step 4
Creating first samples
First samples are created and tested for integrity: tolerances must be exact for ballast, hook positioning and lip angle.
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Step 5
Once a sample reliably passes all rounds of testing, the new design goes to production.
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