The Ecogear trademark was established in 1993 as a part of the prominent Japanese corporation Marukyu. The initial series of soft power worm baits gained significant acclaim due to their unique flavour and aromatic additives, which were relatively uncommon then. This innovation laid the foundation for the brand's success.

In 2001, Ecogear revolutionised the fishing industry by introducing the world's first biodegradable bait, setting a new standard in lure development. This breakthrough propelled the company's growth and solidified its position as a leader in the field.

Building upon their environmentally conscious approach, Ecogear launched the Ecogear Aqua bait series in 2009. These products were fish-friendly and posed minimal harm to the environment.

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