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The Ecogear trademark was established in 1993 as a part of the prominent Japanese corporation Marukyu. The initial series of soft power worm baits gained significant acclaim due to their unique addition of flavour and aromatic additives, which were relatively uncommon at that time. This innovation laid the foundation for the brand's success.

In 2001, Ecogear revolutionised the fishing industry by introducing the world's first biodegradable bait, setting a new standard in lure development. This breakthrough propelled the company's growth and solidified its position as a leader in the field.

Building upon their environmentally conscious approach, Ecogear launched the Ecogear Aqua bait series in 2009. These products were not only fish-friendly but also posed minimal harm to the environment.

Today, Ecogear has evolved into a prominent company with an extensive catalogue encompassing not only soft baits but also hard baits, accessories, clothing, and other fishing-related products.

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