The renowned Japanese corporation Marukyu, established in 1910, initially focused on producing high-protein insect and grain oils for feeding birds and fish. In 1968, the company shifted its focus towards fishing lures.

Marukyu's primary objective is to offer lures suitable for diverse aquatic environments, whether it be rivers, ponds, swamps, lakes, or oceans. The company places a paramount emphasis on environmental protection, crafting all its products from 100% natural and eco-friendly materials that pose no harm to fish, humans, or the environment.

The company allocates a significant amount every year to Research and Development, ensuring that all their baits leave zero harmful waste behind. Instead, the baits are designed to produce healthy biowaste that feeds beneficial bacteria and plankton. This nurtures a healthy ecosystem and helps make fishing sustainable.

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