RAID JAPAN embodies a profound commitment to craftsmanship, guided by a single principle: "Always be an angler”. In the realm of lure fishing, where the natural world takes centre stage, their innovation thrives on ideas and discoveries drawn directly from the field. The company holds a deep conviction that everything begins at the water's edge, and it is there that we find the answers we seek. As angling enthusiasts themselves, they believe that the key to crafting exceptional products lies in first being ardent anglers. RAID JAPAN’s unwavering dedication to confronting nature head-on fuels their creativity and drives them forward.

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