Nories

The renowned Japanese company, Nories, requires no elaborate introduction. Goods under this brand are popular worldwide among both saltwater and freshwater fishing enthusiasts. In Eastern Europe, the company gained significant prominence through its trout-focused products, which encompass high-class lures and accessories. The company was established by the well-known Japanese angler Norio Tanabe, who, in 1993, journeyed to the USA and subsequently became the first Japanese angler to triumph in the prestigious Bass Kentucky Invitational tournament. Serving as the brand's chief designer, Tanabe harnesses his extensive experience and practical insights, enabling the creation of effective fishing tackle. Beyond an array of various lures, the company's catalogue features fishing rods, bags, wallets, apparel, and other angling products.