Svivlo

Svivlo is a Swedish fishing reel brand founded by father and son Sten-Thore and Patrik Zander, born from a watchmaker’s precision and an angler’s passion for innovation. Drawing on decades of craftsmanship, Sten-Thore set out to solve one of sport fishing’s most persistent challenges—line tangles and backlash—and, after years of experimentation, created the patented CastGuard system. Engineered and assembled in Sweden, Svivlo reels empower anglers with smoother, longer, and tangle-free casts, redefining the baitcasting experience. Inspired by Viking heritage, the name Svivlo—Old Norse for ‘spinning around’—and its sail logo embody exploration, ingenuity, and the pursuit of new horizons. Guided by principles of innovation, quality, sustainability, and community, Svivlo is more than a brand—it’s a movement inviting anglers everywhere to fish with purpose and confidence.