Yarie

Yarie is a brand shaped by craftsmanship, innovation, and a long-standing commitment to quality. Founded in 1925, the company originally made components for traditional geta sandals. The company transitioned seamlessly into fishing gear when Japan was modernising, making. Japan’s first metal swivel, the Sarukan, replaced fragile bamboo mechanisms with a compact, durable, and reliably shaped design that quickly became essential to Japanese fishermen. The company shifted its focus toward the rising field of recreational and lure fishing, recognising its growth both domestically and overseas. Yarie specialises in creating precisely engineered, high-quality lures and components, earning a strong reputation in Japan’s saltwater and trout fishing markets.