Favorite, founded in 2006 by anglers, is an international brand originating in Ukraine offering predator fishing gear. Initially tested in demanding CIS waters, Favorite has grown to provide high-quality rods, reels, and tackle for anglers worldwide. Their products are sold in major retailers and undergo two-stage quality control. Favorite caters to both beginners and experienced anglers, with a Pro Series featuring premium components and a one-year warranty.

Spinning Rods

Egi (Squid) Rods

Freshwater Rods

Shore Jigging Rods

Jigging Rods

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