Reed

Reed is a distinguished sub-brand of the renowned Japanese angler outfitter, Pazdesign. While Pazdesign specialises in top-tier fishing clothing and accessories, Reed focuses exclusively on providing exceptional fishing lures for the discerning angler. Guided by the motto, ‘What I wanted was absolute individuality’, Reed offers a unique collection of lures that embody this ethos. Each lure stands out with its distinctiveness, reflecting Pazdesign's commitment to meticulous, high-quality design. Discover Reed's extraordinary range and experience unparalleled innovation in fishing lures.